George Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photo
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From90US$ /night
Check-in
24Apr2026Select date
Check-out
25Apr2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

Hotel overview and key features

Arlington Lane, Norwich, United Kingdom, NR2 2DA
-
10-minute walk from the city centre
Great
8.6
9.1
/10
5.0
4.4
/5

Location

The George Hotel is located a convenient 12-minute walk from Norwich city centre, providing easy access to major attractions like Norwich Castle and the Cathedral. Guests benefit from ample free parking and quick connections to Norwich Railway Station, only 1.5 miles away. Norwich International Airport is approximately 20 minutes' drive, simplifying travel plans.

Dining

The hotel hosts an award-winning restaurant, No. 10 Arlington Coffee Lounge, Bar and Bistro, serving a range of modern European cuisine. Breakfast, light lunches, and à la carte dinner options are available, appealing to various tastes and preferences. The Lounge Bar offers a selection of morning coffee and bar meals, creating a flexible dining experience.

Rooms

Each room at The George features a private bathroom, ensuring guests have their own personal space. Standard amenities include tea and coffee making facilities, a work desk, TV, and radio for convenience. Individual rooms cater to different needs while maintaining a consistent level of comfort.

Amenities

Ample free parking is available to guests, making it convenient for those traveling by car. Additionally, complimentary WiFi throughout reinforces the connectivity of the hotel. The thoughtful layout and accessibility of the hotel accommodate various guest needs.

Accessibility

With easy access to the city centre, The George Hotel allows guests to explore local attractions seamlessly. Its proximity to major transport links enhances the overall convenience for travelers. The structure provides a welcoming atmosphere for both leisure and business visitors.

Highlights

Location: 12 minutes walk from Norwich City centre

Dining: award-winning restaurant

Rooms: private bathroom in each room

Parking: ample free parking available

“This Victorian townhouse provides a distinct lodging experience within easy reach of Norwich's attractions. I noted the hotel's award-winning bistro and dog-friendly accommodations as particular advantages, and free parking adds considerable value. In my opinion, this is a solid choice for travellers seeking a relaxed stay with convenient amenities.”
Hotel logo
Amelia BrooksLead Hotel Editor at Hotelairport
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Choose your ideal room style

Choose from family rooms, suites, flexible cancellation & more
Standard Single Room
2 persons
240 sq. feet 
1 Single bed
Superior Single Room
2 persons
240 sq. feet 
1 Single bed
Standard Double Room
2 persons
305 sq. feet 
1 Double bed
Family Room Double Single Beds
2 persons
315 sq. feet 
1 Single Bed or 1 Double Bed
Click button to see more rooms
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Prices and Availability

Check availability and prices for your travel dates right now!

Facilities

Stay relaxed and refreshed just minutes from the airport
Facilities: Great
8.7/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Smoke detectors
  • Fire extinguishers
  • Key access

Services

  • Pet amenities available
  • Room service
  • Housekeeping
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Bar/ Lounge area
  • Packed lunches
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Children's buffet
  • Board games

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Room features

  • Air conditioning
  • Heating
  • Sitting area
  • Terrace
  • Garden furniture
  • Tea and coffee facilities

Media

  • Direct dial telephone
  • AM/FM alarm clock
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Dining Onsite

At George Hotel, BW Signature Collection, dining is a delightful exploration of flavors, featuring a mix of British, Mediterranean, and European influences. Guests can enjoy relaxed settings for various meals throughout the day, whether it's a casual brunch or an elegant dinner curated from an ever-changing specials board.
George Hotel, BW Signature Collection Norwich Restaurant photo
George Hotel, BW Signature Collection Norwich Restaurant photo

No. 10 The Arlington Bistro

British and Mediterranean with local influences
Ambiance
A cozy yet vibrant bistro atmosphere, perfect for casual meetings or intimate dinners.
Key Offerings
Enjoy a diverse bistro menu featuring specialties and daily specials, alongside a selection of vegetarian, gluten-free, and dairy-free options.
Reservation
Not needed
Breakfast served weekdays from 7 AM to 9:30 AM; lunch, afternoon teas, and dinner options are available throughout the day.

10 Arlington Coffee Lounge, Bar and Bistro

Modern European
Ambiance
A relaxed lounge setting with a warm, inviting atmosphere for coffee catch-ups or light meals.
Key Offerings
Highlights include traditional English breakfasts, light lunches, and an à la carte dinner menu that changes regularly.
Reservation
Recommended
Open for breakfast, lunch, and dinner; hours may vary.

Arlington Grill and Brasserie

Specializes in international cuisine
Ambiance
An award-winning setting that blends elegance with comfort, perfect for special occasions.
Key Offerings
Diners can explore an ever-changing specials board alongside a carefully crafted bistro menu.
Reservation
Recommended
Open for dinner; specific timings not detailed.

Location info

Arlington Lane, Norwich, United Kingdom, NR2 2DA
Map view
Arlington Lane, Norwich, United Kingdom, NR2 2DA
Nearby
Church
Church Of The Holy Trinity
600 ft
Restaurants
Hong Kong Chinese Takeaway
2100 ft
166A Unthank Road
Unthank Kitchen
2700 ft
117 Unthank Road
New Sole Plaice
3300 ft
27 Suffolk Square Via Vauxhall Street
Bloomers & Danish
3200 ft
2 Distillery Square
Sanctuary Coffee Stop
3600 ft
Grove Walk
The Coachmakers Arms
2700 ft
9 St. Stephens Road
Sam's
3300 ft
26 Suffolk Square
Littlehaven Coffee Co
3000 ft
45 St. Stephens Square
The Pod
3400 ft
Norfolk & Norwich University Hospital
The Champion
3500 ft
101 Chapel Field Road
Explore Norwich
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Norwich Castle
Norwich Castle
20 minutes' walk
Norman castle and museum showcasing local history with impressive views and special events, including guided tours.
Eaton Park
Eaton Park
25 minutes' walk
Large public park featuring manicured gardens, a boating lake, and children's play areas, perfect for picnics and leisurely strolls.
The Forum
The Forum
20 minutes' walk
A stunning public space hosting exhibitions and events, with a café and a library, creating a vibrant community atmosphere.
The Plantation Garden
The Plantation Garden
20 minutes' walk
Victorian-style garden featuring a picturesque pond and lush flora, ideal for peaceful walks and occasional open-air concerts.
Cycling at the Wensum Local Nature Reserve
10 minutes' drive
Scenic cycling trails through natural woodlands and riverbanks, bike rentals available nearby, great for nature lovers and thrill-seekers.
Yoga at The Retreat
15 minutes' drive
Relaxing yoga sessions in a serene setting, suitable for all levels. Book in advance for group classes or private sessions.
Unthank Kitchen
Unthank Kitchen
10 minutes' walk
Casual dining with a focus on fresh, locally sourced ingredients. Known for hearty breakfasts and seasonal specials.
Hong Kong Chinese Takeaway
Hong Kong Chinese Takeaway
8 minutes' walk
Authentic Chinese dishes in a casual setting, featuring favorites like sweet and sour chicken and noodles. Perfect for a quick meal.
Bloomers & Danish
Bloomers & Danish
12 minutes' walk
Charming bakery offering delicious pastries and cakes, alongside quality coffee. Ideal for a sweet treat or light lunch.
Norwich Arts Centre
Norwich Arts Centre
25 minutes' walk
Vibrant venue hosting live music and performances, known for its eclectic programming and relaxed atmosphere suitable for all ages.
Norwich Playhouse
20 minutes' walk
Intimate theater featuring an array of comedy, drama, and live acts. Great for a unique evening out or with family.
Getting around
City Centre
Norwich21 min  ·  1.1 mi
Airports
Norwich International (NWI)19 min  ·  7.5 mi
Cambridge (CBG)143 min  ·  58.9 mi
Train
Norwich Train Station Building24 min  ·  1.2 mi
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Guest Parking
Private parking is possible on site for free.
Internet
Wireless internet is available in for free.
Breakfast
You can start your day with a full breakfast, which costs GBP15.95 per person per day. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Number of rooms:
43

Guest scores and detailed hotel feedback

Past guest experiences and opinions
Review summary
Based on recent reviews
Powered by AI
The George Hotel is frequently praised for its convenient location, especially for those visiting the University of East Anglia or desiring a walk into Norwich city center. Guests often appreciate the modern and clean ambiance of the restaurant, bar, and reception areas, with many highlighting the delicious and varied breakfast options available. While parking can sometimes be challenging due to limited space, the rooms are generally described as spacious and comfortable, with amenities like good-sized TVs and electric towel heaters adding to the positive experience.
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Review score
Based on 1047 verified reviews
8.7/10
Great
92%
Recommend
Paid Wi-Fi
9.4/10
Staff
9.4/10
Value for money
8.5/10
Facilities
8.7/10
Pros
Comfortable beds
Friendly staff
Delicious breakfast
Clean bathroom
Cons
Noisy heating
Small rooms
Mouldy shower
Guest reviews
based on 1047 reviews
8.7/10
based on 1983 reviews
8.6/10
connor from ireland
Business traveller
standard double room
3 nights in November 2025
|
Reviewed:January 28, 2026
9.3/10

comfortable stay close to the city

helpful stafflovely breakfastgreat location
the hotel has a great location near the city center. the staff was very helpful and friendly . i enjoyed a lovely breakfast with many options (the pastries were delicious!).
the air conditioning unit made a slight noise during the night.
Location
9/10
the hotel is a short walk to the city centre, so it is very convenient for exploring. the immediate area surrounding the hotel features beautiful trees and greenery. a bus stop nearby offers quick access to various destinations.
Dining
9/10
the breakfast included a buffet selection and hot dishes served at the table. the restaurant provided high-quality food, especially during the easter sunday lunch. the drinks at the bar were very reasonably priced.
Service
10/10
the receptionist was friendly and helpful with information. the staff were efficient and pleasant during lunch service. one staff member even moved their car to assist with a parking issue, so that was appreciated.
0 Helpful
|
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Camila from Brazil
Family with children
standard double room
1 night in November 2025
|
Reviewed:January 25, 2026
9.0/10

stylish stay

tea facilitiesample parkingclean bathroom
the room included tea and coffee facilities. toiletries were also provided. the bathroom presented a clean and spacious design. i found ample parking available.
The room was a bit small for two people, especially for longer stays. It was fine for one night though.
Facilities
9/10
The premises provided easy access to parking, simplifying arrival and departure. the hotel featured a well kept garden area. It offered a relaxing environment. a small gym was available with basic equipment.
Location
8/10
The location offered convenient access to nearby attractions, especially the university. it took only twenty minutes to walk to the city centre! a bus stop was nearby. It allowed easy travel.
Service
9/10
i observed the staff being cute and helpful . they answered questions promptly. the reception area was always staffed, providing continuous support.
Dining
10/10
breakfast offered many choices. the breakfast had excellent food. the restaurant provided a good selection of meals, each presented well.
0 Helpful
|
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Christopher from United Kingdom
standard double room
3 nights in November 2025
|
Reviewed:November 30, 2025
9/10
cute staffpolite staffgreat location
the hotel staff were cute. bar staff were very polite. the hotel has a great location for walks to the city centre.
the room was small and had a slight musky smell from the bathroom
0 Helpful
Christian from Germany
Family Room Double Single Beds
3 nights in August 2025
|
Reviewed:October 26, 2025
9/10

quiet location with friendly staff

clean roomcomfortable bedsvariety of optionsconvenient parking
our room, a family room double single beds, was clean. the beds felt comfortable. breakfast included a variety of options like eggs, bacon, sausage, and toast. the hotel offered free parking, which i found quite convenient.
I could hear other guests in the corridor in the morning. This noise woke me up a few times.
Facilities
9/10
The hotel restaurant served superb meals, i ate there both nights. The bar area was comfortable and cute. breakfast included a wide choice of eggs, bacon, sausage, mushrooms. tea or coffee, and toast.
0 Helpful
|
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Oliver from United Kingdom
Business traveller
Standard Double Room
3 nights in August 2025
|
Reviewed:September 05, 2025
9.0/10

Consistent Comfort

clean roomlate checkouteasy accesslimited parking
I extended my stay two nights because the room was clean. The staff arranged a late checkout without hesitation. The location provides easy access to various parts of town.
This situation caused initial inconvenience.
Service
9/10
The staff was helpful with directions and information about local attractions. Restaurant service proved efficient, especially at dinner. Staff demonstrated attentiveness throughout My stay. i had all My requests resolved quickly.
Location
8/10
The location provided easy access to the city center. The area around has interesting places to visit. The hotel is situated near convenient public transportation options. It gives you a good base for exploring the area.
Rooms
9/10
The standard double room included a comfortable bed. a clean, modern bathroom was available. Blackout curtains ensured the room remained dark. The air conditioning unit maintained a consistent temperature.
Facilities
10/10
The bistro offers a varied menu with regularly changing specials. The food was of excellent quality. The hotel provides ample parking. The hotel showcases fresh decor.
0 Helpful
|
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Sebastian from Germany
Business traveller
Standard Twin Room
3 nights in June 2025
|
Reviewed:August 13, 2025
9/10
efficient staffair conditioningon-site restaurant
The air conditioning in my room was a great feature because the weather was very warm. the restaurant on-site made getting meals very easy and convenient. i found the staff to be quite efficient. They were very helpful.
the tv remote needed new batteries, but i was able to get them from the front desk.
0 Helpful
FAQs
About George Hotel, BW Signature Collection
What is the distance of George Hotel, BW Signature Collection from the city centre of Norwich?
The hotel is located 1 km from the city centre, which is approximately a 12-minute walk.
How far is George Hotel, BW Signature Collection from Norwich International Airport?
The hotel is about 5 km from Norwich International Airport, approximately a 20-minute drive.
What amenities are available in the rooms at George Hotel, BW Signature Collection?
Each room includes a private bathroom, air conditioning, flat-screen TV, tea/coffee making facilities, work desk, and complimentary Wi-Fi.
Is parking available at George Hotel, BW Signature Collection?
The hotel offers free private parking on-site for guests.
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in is at 14:00 and check-out is at 11:00.
Which nearby restaurants are accessible from George Hotel, BW Signature Collection?
Nearby restaurants include The Eagle and Unthank Arms Bar & Restaurant, both located 0.5 km away.
Does George Hotel, BW Signature Collection provide business facilities?
The hotel offers four meeting rooms suitable for events and business gatherings.
What type of hotel experience can guests expect at George Hotel, BW Signature Collection?
The hotel is themed as historic, family-friendly, and pet-friendly, situated in a charming Victorian townhouse.
What breakfast options are available at George Hotel, BW Signature Collection?
Breakfast is available for an additional charge of 15 GBP and includes a traditional English breakfast.

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